• High-resolution cover artwork
• Title and subtitle
• Wholesalers and distributors who carry the book
• Publication date
• ISBN and list price (for all editions, including hardcover, paperback and audio)
• Binding type, dimensions, and page count
• Library of Congress Number and/or notice of Cataloging-in-Publication data
• List of special features such as indexes, bibliographies, and illustrations
• Quotes from reviews, especially from library journals (include date of review) and quotes from librarians. Even better, quote the full text of important library journal reviews on the reserve side of your sell sheet or include photocopies in the package.
• Awards (including finalist status)
• Brief synopsis and/or statement of benefits. Be sure your synopsis points out how your book is different from competitors.
• Brief author bio/credentials
• Publisher contact information
All this goes on one page, so you must write tight to conserve space and make your point clear. WITS author’s assistant Sarah Moore knows how to do this. Why not let her help you?
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For even more information about marketing your book online, read Book Marketing in the Digital Age, Online Promotion Made Easy.
Nice post Yvonne. Yes, sell sheets are very important and your list is very complete on what one can add to their own sell sheet.
ReplyDeleteThanks for this - I've been looking for a post on this topic for a while.
ReplyDeleteDo you have recommendations on all the ways a sell sheet can be used?
I never knew you had to have that much info on a sell sheet. I have one - but it definitely doesn't have all that on it. Of course, doing one for my entire series is going to be difficult.
ReplyDeleteRecommendations on ways to use a sell sheet would be helpful too - - thanks for sharing this - E :)
Elysabeth Eldering
Author of the Junior Geography Detective Squad, 50-state, mystery, trivia series
STATE OF WILDERNESS, now available
STATE OF QUARRIES, now available
STATE OF RESERVATIONS, coming April/May 2010
STATE OF ALTITUDE, coming May/June 2010
WHERE WILL THE ADVENTURE TAKE YOU NEXT?
http://jgdsseries.blogspot.com
http://junior-geography-detective-squad.weebly.com
You would use a sell sheet when contacting libraries, bookstores, TV, radio, podcast, blog owners or any one who needs access to all your book information in one easy place. It can be part of your online media kit and it can accompany your book when sending it out for a review.
ReplyDelete